Agency: Le Bureau
SÖRAB is a regional recycling and waste management company in Stockholm. Le Bureau’s assignment involves developing strategy and communication to target politicians, opinion leaders and municipal citizens. We want to make a movement of citizen’s minds, for them to see waste as an energy resource.
During this project, I organized a client workshop to establish the brand's tone of voice and core message and conducted interviews for the Annual Report 2016. I also worked with brief writing and target audience analysis.